In the latest trend in E-commerce, business owners are focusing on mobile marketing because smart phones are driving sales in retail. People are using their phones to shop, tell friends about their finds and looking up reviewson products or services.
This trend is assisting the growth of E-commerce’s popularity. People would rather hit a button on their phones to buy something than to drive to the store. Businesses are eating up the profits and making their sites better.
If you take notice of customers behavior nowadays, many people enjoy having the option of buying a product online and picking it up in a store/ returning it to a store.
This is all about convenience. People don’t have to wait two weeks to receive their products. And, if they don’t like it, they don’t have to worry about the merchandise return requirements.