As if Punk’d wasn’t annoying enough, Atwood has taken the concept to another level online—pulling pranks like using a stuffed skunk to spray bystanders and faux-flashing young children (while wearing a T-shirt that reads “Don’t Do Drugs”). He has attracted over 7 million followers along the way. Nissan gets the joke— the company partnered with him for a video that ran last January—and so do the customers of his online Smile More Store (sweatshirts, water bottles, tote bags, etc).
A self-trained chef whose baking tutorials have taught millions the science behind a perfect cupcake will publish her first cookbook, The Nerdy Nummies Cookbook: Sweet Treats for the Geek in All of Us, this month. Earlier this year Pansino partnered with pan-and-tray-maker Wilton Brands on her how-to series, Nerdy Nummies.