The company introduced the promo earlier this month offering users of all brands of handsets; Nokia, Blackberry, Apple, Tecno, Huawei, Alcatel Onetouch, LG, HTC and others brands of mobile smartphones, the opportunity to swap their used phones for new Samsung phones and tablets, and pay the difference where necessary.
Unfortunately, the promo faced a backlash, as group of phone dealers whose main stay was swapping old handsets for new or fairly used phones got angry at it and threatened to go burn down Samsung shops.
Representatives of other handset brands also questions what Samsung was going to do with the different brands of handsets they would be taking from users before giving them Samsung handsets.
Some legal practitioners also stated that the promo raises intellectual property issues, because to the extent that Samsung was collecting other brands of phone, to purportedly destroy them, meant they were violating the intellectual rights of the developers of those handsets.
Meanwhile some competitors of Samsung in Ghana rubbished the promo as a lame attempt to revive their declining market share while some industry watchers thought the move by Samsung was purely a marketing strategy subject to consumers’ choice.
Meanwhile phone users welcomed the promo and some rushed to the designated Samsung shops to swap their phones, but were disappointed to find the promo was not running in all Samsung shops.
But Samsung has since suspended the promo indefinitely without stating exactly why they did.
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