According to the Telco, the initiative marks a significant milestone in the company’s history of CSR interventions in the country, noting that Airtel Touching Lives is a responsive CSR intervention targeted at providing timely aid to underprivileged Nigerians irrespective of who they are.
The programme seeks to identify underprivileged individuals with specific challenges, pains and struggles with the objective of providing much needed help to empower and enrich the lives of these individuals.
Speaking at the unveiling of Airtel Touching Lives, Managing Director and Chief Executive Officer, Airtel Nigeria, Segun Ogunsanya, described the programme as a timely, deliberate and responsive CSR initiative aimed at empowering underprivileged Nigerians and tackling the various challenges confronting millions of people.
The programme allows Nigerians to nominate disadvantaged individuals who are in need of care or special interventions. Entries can be sent in via SMS, phone calls to the short code 947 or via email to: firstname.lastname@example.org.
Also, nomination letters not more than 1000 words can also be submitted at Airtel Showrooms, shops and dealers outlets nationwide. Airtel Touching Lives Season 1 is scheduled to run on both satellite and terrestrial TV stations.
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