People are increasingly viewing ads on YouTube than TV or any other network. Youtube Ad views increased from 10.5 billion in 2012 to a whopping 26.8 billion in 2013, marking an increase of 155.2%
YouTube has combined top ten video ads which were more famous in 2013 for their creativity index rather than the number of views. Top video ads which created a great deal of buzz amongst YouTube users are listed below.
- Producer of Mineral water from French alps, Evian designed a very crafty video ad which amassed 68,401,464 views on YouTube. The ad was innovative and was designed by the BETC agency and directors from LA.
- Beauty care products (like skin care, body lotions and creams) producing firm Dove had launched a real beauty campaign with the hashtag #WeAreBeautiful, a video ad which uplifted the fact that women look much more beautiful than they think. This cleverly designed video ad received a warm welcome with the total numbers of views crossing 60,946,474 mark.
- The world’s first and foremost browser in the 90s, Internet Explorer launched a campaign under the ticker name browseryoulovedtohate for redemption of the browser by launch of IE 11.
- Pepsi MAX had launched an ad with Jeff Gordon, the American professional stock car racing driver which drove over 39,902,762 views and is still growing.
- Poopourri.com, producer of scented products to drive away undesired odors had launched video ad which went viral and has recorded nearly 21,007,443 views till date.
- Kmart.com, an American chain of discount stores, had uploaded quite a cheeky video ad on YouTube to promote its free shipping offer under the hashtag #ShipMyPants. The video ad gathered approximately 20,329,661 views
- Myxer.com which provides free ringtones, free iPhone ringtones, free wallpapers and videos had launched a video ad to promote downloading of hump day ringtones.
- America based auto firm, Ram Trucks came up with an innovative ad to drive sales of its work trucks, total views were about 16,713,441.
- Volkswagen publicized its Game Day TV commercial through a soothing video ad which recorded about 14,803,356.
- Audi launched a video ad named big Game commercial PROM which recorded about 10,775,251 views.
What can you say about those Youtube video Ads listed above?
SOURCE: Google Insights