MTN Customers are now able to share their views with the world through new mobile technology allowing free SMS surveying, in line with a partnership agreement between MTN and GeoPoll.
The launch of GeoPoll in Ghana is an exciting effort on the part of MTN and GeoPoll to bring the latest mobile survey technology to Ghana. The surveys on GeoPoll are always FREE to reply and many surveys will offer airtime credit.
GeoPoll operates by sending short, free-to-respond, easy-to-answer questions directly to subscribers’ phones on various social and developmental issues. Within a few minutes, respondents are able to complete polls helping organizations around the world better understand their opinions, interest, and ideas. Upon completion of the surveys, mobile subscribers are eligible to receive airtime as compensation. For example, MTN subscribers can now earn 1 GHS or more in airtime credit for every survey they complete. In relation to this MTN and GeoPoll ran preliminary polls in Ghana in August with tens of thousands of Ghanaians making their voices heard and helping to shape the priorities of the United Nations and international community for the post-2015 millennium development goals.
In a statement, the Chief Marketing Officer of MTN, Rahul De, described the GeoPoll service as a unique and innovative service that will further drive the socio-economic development of Ghana by making the concerns of ordinary citizens known to government as well as to international bodies such as the United Nations and African Development Bank. The polls can also be used to help track the impact of donor funds on communities.
James Eberhard, CEO of Mobile Accord, the parent company of GeoPoll, said: “we are very excited to help bring the voice of Ghanaians to the world stage to address important local and global challenges. We have been blown away by the outstanding response GeoPoll has already received in Ghana.”