Cloud has now passed its initial stage and now is in a phase where much of the industry is familiar with it. People have come to terms with the fact that without the effective incorporation of cloud their business lag behind.
Cloud has had an impact on every major industry. But the one which is most affected by the advances cloud have made is marketing. The art of selling has gained much from the technology of cloud. Certain new ways have come up and new avenues have opened up.
5 ways in which cloud has influenced Digital marketing are as follows:
One of the major reasons cloud is a hit with marketers is that the cloud is compatible with multiple devices. No device constraint is put and the reach is far. Tablets, smartphones, laptops or any internet enabled device for that matter is reached through the cloud, which is not possible in the traditional marketing. It enables an access anytime anywhere; only thing required is an internet connection. And with every major telecom player rolling out cheap 3G plans, internet is easily available.
Even when cloud faced heavy criticism, one argument that always won it for cloud was its cost saving ability. Cost saving has been cloud’s crowning jewel over the years. And cloud marketing is no different. Cloud enables marketers to setup their marketing network without the use of heavy artillery or spending large chunks of money.
CRM on cloud
Most of the customer database is nowadays stored on the cloud. The management of the consumer preferences and choices are made by reviewing the data which is stored on the hosted server. This makes marketing on the cloud much more appealing as the database can be easily integrated with the choices of products a customer might be interested in.
Broadened the playing field
Cloud has brought some amazing new avenues to the marketing field. Now companies are able to promote their product to those consumers who were unreachable before. Earlier, if a person did not get much out of the house, it was impossible for companies to reach such a consumer. But with cloud these people can also be reached. Companies marketing on the cloud are also able to target consumers based on their preference and buying pattern. Usage of Big Data is done to categorize consumer and then the promotion is done.
SMBs are generally run on a tight budget. In such a scenario spending large chunks of money on marketing seems a bit illogical when marketing on the cloud is there. Cloud give the startups a great option of promoting their services with the expenditure of a cost which is small in comparison to the normal advertisements. In this way SMBs can make creative ads and appeal to the consumer rather than depending upon word of mouth publicity.
There is no doubt that cloud has affected digital marketing in no small measure. But there are certain pitfalls from which marketers should be aware of while marketing through cloud. One such pitfall is security. Though most of the vendors provide a secure cloud, it remains the duty of the company executive to thoroughly check the services before making the switch.
This article is authored by Renuka Rana, Editor at QuickBooks Hosting DotCom spends considerable part of her time in writing about technology including cloud hosting and Hosted PBX. When not writing, she loves to dig deeper into knowing the best and the latest technology in industry.
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