Instagram first announced that it would start including advertisements in users’ feeds at the beginning of the month. The company did not reveal much information about how the ads would appear on feeds, but it assured users that the ads would be natural and creative, fitting in seamlessly with other photos and videos.
On Thursday, Instagram provided a picture of a sample ad on its blog, which has a distinct “Sponsored” label plastered where the time stamp would normally appear.
According to the blog post, you can “[t]ap this label to learn more about how advertising works on Instagram.”
SEE HOW THE Ads will Looks like
This sample ad will start appearing in U.S. Instagram feeds “in the coming week” to acclimate users to the appearance of advertising.