When you are in the real estate business, lead generation is one of the most important things that you need to do. Additionally, you need to ensure that more and more people know about your business, grow to trust your efficiency and sign up with your agency.
If you wish to achieve all these benefits without spending too much, online marketing is your best bet. However, you need to plan and execute a robust strategy that gets you maximum results.
As a real estate agent, you can benefit the most by optimising for geo targeted keywords. To begin with, you need to invest in a visually appealing, easy to navigate, and efficient website. This website forms a strong base for all your online marketing efforts.
#1 Customise the TLD (top level domain)
The TLD of your website should be specific to Canada. This means that your website should have a “.ca” or “.com.ca” extension instead of just a “.com”. People located in Canada are more likely to use google.ca while using the search engine to find real estate agents. When a person searches for local businesses, Google prioritises websites based on the geographic location. So, a .ca domain is ranked higher than .com for Canadian searches.
#2 Local directory listings
Check out local directories and select the best ones. Submit your website in these directories. Run a keyword search and identify the most used keywords. Use them in the short description you write about your business when submitting in directories. Select directories with a pagerank of 3 or higher. For maximum benefits, submit your website to lots of directories.
#3 Use Google Places
Google Places can be a great tool for real estate agents. In order to get your business listed, you need to register with Google Places. Enter all details about your business so that people can get all the required information.
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Listing in Google Places is good from SEO point of view because businesses listed in it are presented in a separate list on the first page of the search engine. So, your business receives greater visibility and hence, more business.
#4 Content marketing
When it comes to real estate, building trust is crucial. You can build trust by publishing high quality content that portrays you as a real estate expert in the Canadian market.
You can leverage content marketing through different channels such as your website, blog and guest blogging in relevant portals. Always vary the style of writing based on your target customers.
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For example, if high class villas is your speciality, your target customers are the affluent people in Canada and hence, your language and presentation needs to be sophisticated and classy.
#5 Social media
Social media is an excellent way to build your network. Create a presence on Facebook and Twitter. Pinterest is also a great platform for real estate agents because you can post pictures of different homes on your pin board.
When you use social media, identify people and communities located in your target geography and market your business to them.
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Using the various channels of online marketing simultaneously can give a huge boost to your real estate agency.
OUR Guest Author: Matthew Vinson is freelance writer for ReadyChat.com, professional blogger and a real estate insider. He is from Toronto area and loves living in the New York City of Canada.