When you begin searching for WordPress themes, one of the things you will notice is that there are many, many different ones from which you could choose. Of course, you will want to make just the right decision for your company.
One wrong move and you can turn customers away when you need to be drawing them in. The best thing to do is know what to avoid. Here are five things you will definitely need to avoid in order to choose the right theme for your company website.
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#1. A Trendy Theme
Remember that trends are not exactly professional. Just because something is a fad right now does not mean it will be in a few months. Unless you want to spend untold amounts of money redesigning your website with each trend that comes along, you need to choose a theme that will stand the test of time. The only time when you need to use a trendy theme would be if you run a trendy business.
#2. A Theme that Does Not Reflect Your Brand
There are plenty of rather interesting themes out there which may be perfect for other businesses, but not for yours. Just because you think a theme looks neat does not mean you should choose it to represent your business. Instead, you need to choose a theme that reflects your business brand properly, no matter what that brand may be.
#3. A Theme that is Boring
There is a big difference between a trendy theme and one that is eye-catching. Just because you are trying to avoid the trends does not mean you should go the exact opposite direction and choose something that is bland and boring.
#4. An Overly Busy Theme
All too often, you may think a busy theme is the way to go since it offers so many things to look at. The problem is there could be too many things to look at. If a customer finds your website overwhelming, then they will leave.
#5. A Theme That Doesn’t Give You Linking Options
Finally, you need to ensure that the theme you choose makes it easy for you to connect your blog, website, and social media sites all together. This is important for Internet marketing and should be an included part of your website theme.
If you avoid these five things, then you will easily be able to choose the right theme for your company website.