With the internet growing in size and significance everyday, it is increasingly more important to establish a professional and authoritative presence online. More and more people are making decisions online, and one of those decisions includes choosing legal representation. Designing a solid website that both impresses and allures potential clients can do wonders for your legal firm’s business.
It should be blatantly obvious where everything on your site is found, and your visitors and potential clients should easily be able to find their way around. Keep things intuitive and clearly labeled.
[highlight]#2. Contact Form[/highlight]
You should include an easy to find contact form on at least your homepage, if not every page. Do not make it too intrusive to the overall design and aesthetic of your website, but make it as easy as possible for your potential clients to contact you.
[highlight]#3. Social Media[/highlight]
If your law firm already has active social media accounts (which it should!), make sure to link your pages and/or feeds to your website. This helps distribute information and updates both ways and gives your potential clients another way of connecting with you.
Establish your firm and lawyers’ credibility. Include any badges from awards that you may have received, incorporate testimonials from peers or past clients, showcase past cases that you’ve won, and post reviews that you’ve received both online and in print. Establishing your authority and dependability greatly increases the level of trust that your potential clients have for you, even at this preliminary stage of interaction.
One of the best ways to boost your online presence is to generate quality content that is interesting and helpful enough to get shared and linked among your visitors’ friends and family. This increases your visibility as well as your search engine rankings.
[highlight]#6. Target Your Audience[/highlight]
When designing or redesigning your website, keep your audience in mind at all times. What type of person, exactly are you hoping to impress? Everything you place on your page, images and text, should all be catered specifically to your target audience.
Also Read: Best 6 Free Web Hosting Providers
[highlight]#7. RSS Feed[/highlight]
Include an RSS Feed button on your pages so that visitors have the option to subscribe to your updates and newsletters. This allows you another point of contact with potential clients and a way to remind them of your practice.
[highlight]#8. Domain Name[/highlight]
Remember to choose an easy to remember and easily spelled domain name. This is your online address, and if people can’t find where you are, your web design efforts have gone to waste.
[highlight]#9. Call to Action[/highlight]
Don’t assume that your page visitors know exactly what to do. Spell it out for them (e.g. “Contact us now for a free consultation”).
[highlight]#10. Visual Cliches[/highlight]
Last but not least, avoid the cliched stock images of justice’s scales and judges’ gavels. Dozens of other legal websites already sport similar or identical images and they will just blend your site in with them. If you want to stand out, be professional and use unique and less cliched images.
Guest Author: Blair Carroll is a criminal defense attorney in Austin, Texas. Recently redesigning his website, Blair became interested in the best practices for deisgning a law firm’s web site.
You can also be a Guest Author on ICTCatalogue.com . Click Here for More Info
Hope this little article post help, please do not forget to share with friends using the below share button. You can also use the below box to add your comment or view or even ask question.