Maybe you’re a summer intern running out of ideas for blog posts that will help your company with its social media and SEO. Maybe you’re the boss and running the blog of your own company but still facing the same dilemma. Must Read: How To Use Social Media For Business Innovation
No matter who you are, if you need to find ideas for your company’s blog, you may eventually hit a brick wall, fall flat on your back, see stars for a few moments, and give up. However, writer’s block– the brick wall, can easily be overcome. Knock it down. Jump over it. How? Well, here are five outside of the box ways to find ideas for your company’s blog, keeping your posts hot and fresh off the press for your readers.
#1 Search the Web
There are many places on the web where you will be able to find unique, new, and interesting topics. Try any websites like Yahoo where people can ask questions. Then, take one or more questions and create a blog post formatted around answering that question.
#2 Check Out Your Competition
So, this might seem a little sneaky, but check out what your competition is doing or writing about. They might be addressing areas you haven’t yet, and doing so will allow you to win over new customers as well as keep your old. After all, blog posts let your customers or clients know what is going on at your company, including the products and services you have to offer.
#3 Ask Your Customers and Clients
Speaking of customers and clients, why not just ask them what they would like to read about? Ask them in the office or store, or just create a poll or survey online. This might be one of the most efficient ways to get new and relevant ideas.
#4 Rework an Old Post
There are several ways to format your blog posts:
- Write a How To article.
- Write a Do’s and Don’ts article.
- Write a What You Should Know article.
- Write a Tips or Tricks article.
The list goes on and on, but these are just a few main important and often used ones. These formats will allow you to go back and rework an old blog post.
For example, say you wrote a Do’s and Don’ts article. By going back and rewriting a Tips or Tricks article on the same topic, you can come at it from a completely different angle, which will be helpful, refreshing, informative, and interesting to your reader.
#5 Create a Part Two
In addition, you can go back to an old post and create a part two. Maybe there is something more that needs to be said. Think about any lingering questions or issues.
For example, did you post about an event in the news? Then, you can go back, doing research on the event, and write about any updates that have taken place since then. Being a journalist is never a bad idea.
So, don’t just be your average blogger– take on many roles, allowing you to think outside the box and write the best posts for your readers